What went wrong with American business at the end of the th century Until the spring of , Enron epitomized the triumph of the New Economy Feared by rivals, worshipped by investors, Enron seemingly could do no wrong Its profits rose every year its stock price surged ever upward its leaders were hailed as visionaries Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question how, exactly, does Enron make its money Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was This book fully updated for the paperback tells the extraordinary story of Enron s fall