You re either a Purple Cow or you re not You re either remarkable or invisible Make your choiceWhat do Apple, Starbucks, Dyson and Pret a Manger have in common How do they achieve spectacular growth, leaving behind former tried and true brands to gasp their last The old checklist of P s used by marketers Pricing, Promotion, Publicity aren t working any The golden age of advertising is over It s time to add a new P the Purple CowPurple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first placeSeth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough He is a renowned public speaker and is contributing editor at Fast Company magazine You can find him at sethgodin


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