SUNDAY TIMES BESTSELLERIf you want to write a novel or a script, read this book Sunday TimesThe best book on the craft of storytelling Ive ever read Matt HaigRarely has a book engrossed me , and forced me to question everything Ive ever read, seen or written A masterpiece Adam RutherfordWhy stories make us human and how to tell them betterThere have been many attempts to understand what makes a good story but few have used a scientific approachIn this incisive, thought provoking book, award winning writer Will Storr demonstrates how master storytellers manipulate and compel usApplying dazzling psychological research and cutting edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories and make sense of our chaotic modern worldCLUDES NEW MATERIAL